FutureBrand Team
Josefina Cox, Brand Strategy Director
Juan Pablo López, Creative Director
Camila Zara, Brand Designer
Christian Lemus, Brand Designer
Rotter & Krauss is a leading company in the manufacture and commercialization of optical and auditory solutions in Chile with over a hundred years history. They have a strong presence in the local market, but with the rise of online shopping and the entry of new players, they are facing stiff competition. They realized that they need to rebrand themselves to stay relevant and attract new customers.
The core message behind this project is centered on the idea of "shaping the world around you." By showcasing the diversity of perspectives that different shapes and colors can represent, Rotter & Krauss offers products that allow people to enhance or transform the way they see the world while adding a touch of personality to their everyday look. The overall visual style also places a strong emphasis on fashion, as Rotter & Krauss products not only improve vision and audition but also serve as stylish accessories to complement any outfit.
