Larcomar is a shopping center located in Lima, Peru, built on a cliff and overlooking the Pacific Ocean, it has become a district in itself, a unique space to enjoy gastronomic experiences and the world of fashion.
To revitalize Larcomar’s physical and digital experience so that it relates more harmoniously with its surroundings and creates a more contemporary and engaging atmosphere.
We evolved the visual identity system by highlighting its privileged geography which is located on the edge of the Pacific Ocean. The chromatic combination conveys the overwhelming nature of its sunsets, the sea and its waves, and the freshness of being on the coast. We design a new wordmark, rescuing key aspects of the original, but giving it a sophisticated and modern imprint. Lima is one of the most important gastronomic capitals in the world, and the photographic style was in charge of putting this differential in value.
