Magical, the leading digital business accelerator in Chile, challenged us to build the first accelerator in Antofagasta, one of the most important economic and industrial regions in Chile. Antofagasta today is synonymous with high technology, the best place in the world to observe the universe, a setting that allows us to imagine, expand curiosity, broaden the terrain of what we believe possible, and constitutes an ideal space to create and transform the region and the world.
Working at FutureBrand my team and I set ourselves the challenge of developing a brand that was capable of creating a sense of belonging to the territory, highlighting the region's potential. We articulated a strategic platform that would allow the brand to organize a StartUp portfolio with a clear purpose, we created Aster, a name that speaks of the skies of the region, of creative exploration and that in turn is a native flower of the country that grows throughout the region.
